What a Website Audit Actually Checks

When we run an audit, we're not scoring a site on how it looks — we're tracing the exact path a visitor takes from landing on a page to becoming a lead, and flagging where that path breaks.

The three most common leaks: a call-to-action that's unclear or buried below the fold, page speed slow enough that mobile visitors leave before the page finishes loading, and zero follow-up system for leads that come in after hours.

Fixing all three doesn't usually require a full rebuild. Often it's a focused set of changes — which is exactly what the audit report lays out.